Six Years of Nasha Mukt Bharat Abhiyaan: Over 13.71 Crore Youth Reached, 31 Lakh Awareness Activities Conducted

New Delhi : The Nasha Mukt Bharat Abhiyaan (NMBA), launched in 2020 to create awareness about substance abuse and encourage a drug-free lifestyle among young people, has evolved into a nationwide community movement, according to Sudhansh Pant, Secretary, Ministry of Social Justice and Empowerment.

Over the past six years, the campaign has reached more than 13.71 crore young people through pledges and mobilisation, while over 31 lakh awareness activities have been conducted across schools, colleges and communities.

The campaign has also seen growing participation from women and community-level volunteers. More than 10.65 crore women have been engaged through Self-Help Groups (SHGs) and community networks, while over 1.70 lakh Nasha Mukti Mitras (NMMs) have emerged as community champions. As of September 19, 2026, these volunteers have helped carry the anti-drug message to more than 34.57 crore people.

Focus on Prevention and Community Participation

The campaign seeks to address substance abuse not only through awareness but also by encouraging young people to resist peer pressure and make informed, drug-free choices.

NMBA has expanded its outreach to schools, colleges, Panchayati Raj institutions, ASHA and Anganwadi networks and community organisations across States and Union Territories. Its digital portal provides information, educational resources and opportunities for citizens to participate in the campaign.

National De-Addiction Helpline 14446

The campaign also focuses on helping people seeking support for substance abuse. The National De-Addiction Helpline 14446 provides information, guidance and referrals to appropriate de-addiction services.

The six-year journey of NMBA reflects an approach centred on prevention, awareness, community participation and access to support, with the broader objective of promoting a drug-free youth and a drug-free India.